Amen Group was founded at the beginning of last century by the late Brahim Ben Yedder. Originally, the group had an agro-food vocation. The Cafés Ben Yedder Company specialized in the roasting and distribution of coffee in Tunisia and was founded in 1934. Afterwards the “Grande Fabrique de Confiserie Orientale” (G.F.C.O.), in charge of the production and distribution of Halwa Chamia was acquired in 1957. In 1961, the Ben Yedder oil-mill was established and pioneered the industry of extracting, packaging and marketing olive oil.
In the early 1970s the Amen Group took a strategic evolution with the acquisition in 1971 of the “Crédit Foncier et Commercial de Tunisie” bank (C.F.C.T.), renamed “Amen Bank” in 1995 and the COMAR Insurance Company (“Compagnie Méditerranéenne d’Assurances et de Réassurances”) in 1973.
The Amen Group strengthened its leadership position in the Tunisian financial sector when it became a majority stakeholder in the “Tunisie Leasing Group”.
Another important milestone for Amen Group is the acquisition in 1977 of Parenin (founded in 1902). Parenin is the dealer in Tunisia of renowned multinational brand name products such as Caterpillar since 1926, John Deere (agricultural machinery) since 1939 and Atlas Copco since 1983.
Today, under the leadership of the company’s founder's two sons, Mr. Béchir Ben Yedder and Mr. Rachid Ben Yedder (Group President), Amen Group holds about fifty companies divided into 5 poles:
These subsidiaries are controlled by a mother company called "PGI-Holding". In 2010, the Amen Group turnover exceeded one billion Tunisian dinars. 20 % of this amount was achieved internationally, mostly thanks to the Parenin and Tunisie Leasing subsidiaries.
International business development is a strategic development path for Amen Group. Amen Group employs around 4000 employees and is recognized for its commitment to high level ethics, corporate governance, financial solidity and its willingness to establish long term relationships with its partners and customers.